Experience

Create presentations, newsletters, press releases, reports and other forms of communication in support of talent team and other HRA teams.
Develop marketing plans to meet needs of audience and program.
Develop printed, electronic, and audiovisual materials for the intranet, Team Georgia Careers website, and other media outlets.
Create, plan, and execute engaging and interactive social media content for Team Georgia Careers
Produce creative collateral (i.e. pop-up banners, flyers, brochures, email templates, print ads, campaigns, static images, videos, college events promotion, internal media and social media)
Research best practices for marketing, website strategies and trends; suggest activities to increase awareness of Team Georgia Careers and website and social media engagement.
Evaluate and analyze marketing initiatives to determine the effectiveness of implemented strategies
Attend and document marketing events such as career/job fairs, on-site hiring fairs,

Oversaw management of clients' social media accounts with 600k-4M followers
Monitored high volume client pages and quickly responded to customer questions and concerns
Navigated Facebook through multiple third party platforms- MomentFeed, Reshift, Conversocial.
Accumulated data and analytic reports for client evaluations
Crafted emails to report high level complaints and crises
Updated local page hours and assigned page roles by request
Assisted in monitoring and coordinating social media campaigns
Designed and developed creative content for national campaigns across all major social media platforms
Designed graphics using Adobe Photoshop, Illustrator, FCPX, and Canva
Assisted in writing copy for content and campaigns
Assisted with on-site social photo shoots
Shot and edited food photography
Managed local client paid social advertising

Languages

Marketing
Public Relations
Photography and Videography
Content Creation
Social Media Management
Advertising
Graphic Design